Instagram business profiles have many advantages over the normal ones:
- Instagram Insights is analytics that provides stats about the impressions and reach of your posts
- You can see the age, sex, nationality and much more info about your followers
- Followers can click on your contact button to get in touch with you right from your Instagram profile
- You can also create and publish Instagram ads very easily
Switch to a business account
- Go to Settings
- Click on "Switch to Business Profile"
- Follow the required steps.