Having a Publishing Frequency means knowing how often you'll post and at what time your content is going live. Your publishing plan should look like a calendar and it should include:

• The posts you're going to upload
• The dates and times
• Time to create and edit the images you're going to upload
• Time to think about your captions and hashtags, we can help you adding style to your captions by adding white lines and aligning your hashtags

Having a schedule won't guarantee you a boost in followers and likes but anything you can do for more engagement is a plus.

Do I need a publishing frequency?

It depends on many things: do you post a lot or you and your followers have an established relationship? If so, then you probably need a fixed publishing frequency.