People often focus on their photos and captions so much that they forget about the most important part of their profile: the bio. And that's a big mistake: The bio is the first thing visitors will see and it will make them decide in a couple of seconds whether to stay or leave.

Bio content example

Bios are a very powerful tool that can be used to simply describe your profile, promote a brand, shout out to another account or include a call to action to your website.

What to include in your bio

• A slogan or brief description of yourself, to let anyone know what you're about
• A personal hashtag that you use on every post, create one
• A link to your website or a promotion, you can also use a URL tracker to check the traffic from that link
• If Bio Templates isn't enough you can always browse popular profiles to find more inspiration